The Program

EVERYDAYNOMICS® PROFESSIONAL CERTIFICATE PROGRAM

Unit I — Introduction to Community Economics

Module 1 — Understanding Your Community Economy

Worksheet 1 — Logic Model

Purpose: Helps participants understand how the different parts of the community economy connect and produce outcomes by organizing resources, activities, outputs, and outcomes.

Module 2 — Is Your Community or Village Being Strategic?

Table 1 — Financial Health/Wealth
Worksheet 2 — Capital for Communities (C4C) Scorecard

Purpose: Helps learners assess whether a community is strategically positioned for resilience and whether projects and decisions align with community goals and priorities.

Module 3 — Condition and Performance of Your Local Economy

Table 2 — Economic Condition
Table 3 — Economic Performance

Purpose: Helps learners understand the current condition of the local economy and how it has changed over time.

Unit II — Local Engines of Economic Growth & Development

Module 4 — Industrial Structures, Demand and Supply

Table 4 — Industry Structure
Table 5 — Occupation Mix

Purpose: Helps learners understand how the local economy is structured across industries and occupations, and how that structure shapes opportunity, resilience, and workforce needs.

Module 5 — Identifying Local Strengths

Worksheet 3 — Your Anchor Institutions

Purpose: Helps communities identify anchor institutions and enterprises, including farms, that serve as stable sources of local strength.

Module 6 — Identifying Market Opportunities

Worksheet 4 — Value Chain Map

Purpose: Helps communities identify market opportunities for products or services while advancing individual interests and collectively building rooted local and regional wealth.

Unit III — Keeping Wealth, Income & Jobs Local

Module 7 — Exporting and Importing Industries

Worksheet 5 — Export-Import

Purpose: Helps communities understand which industries export, which goods and services are imported, and where economic opportunity comes from.

Module 8 — Cluster Mapping

Table 6 — Traded Cluster
Table 7 — Local Cluster
Worksheet 6 — Industry Cluster
Worksheet 7 — Occupation Cluster

Purpose: Helps communities understand how industries and occupations group together into clusters that shape competitiveness, local services, jobs, wages, and workforce alignment.

Module 9 — Your Community’s Innovation Capacity

Table 8 — Innovation Capacity

Purpose: Helps learners assess a community’s long-term economic adaptability through measures of innovation, business dynamics, productivity, and economic well-being.

Unit IV — Telling Your Community’s Economic Story

Module 10 — Measuring Impact

Worksheet 8 — Economic Impact Analysis

Purpose: Helps communities understand how spending by businesses, institutions, projects, or events affects jobs, income, and local business activity through ripple effects.

Module 11 — At-Risk Populations and Neighborhoods

Table 9 — Populations At Risk
Worksheet 9 — At-Risk Neighborhoods

Purpose: Helps communities identify populations facing economic risk and neighborhoods where residents may face greater economic or environmental challenges.

Module 12 — Public Spending and Your Role as a Community Economist

Table 10 — Major Expenditures
Worksheet 10 — As a Community Economist...

Purpose: Helps communities understand how public spending shapes the local economy and helps them reflect on how their role as a community economists can influence broader systems.

Unit V — Presentation and Certification

Community Economic Profile (CEP)

Program Structure

  • 12 Modules divided into 4 Units
  • 12 hours of on-demand learning
  • 12 hours of live virtual review sessions
  • 2 hours for graduation/certification
  • Total: 26 hours