Better Understanding.
Better Decisions.
Stronger Communities.

Helping organizations and leaders build a clear understanding of how their community economy works—so they can make better decisions that strengthen communities.

Designed for organizations enrolling cohorts of 15 or more Investment starts at $2,500 per participant

A Practical Way to Understand Your Community Economy

Everydaynomics® is a practical framework for building economic understanding of place—helping people understand how their local economy actually works.

At its core is the concept of the community economy: the network of relationships, resources, institutions, and decisions that shape how a place functions over time.

Participants develop the perspective of community economists.

Designed for organizations seeking shared understanding across teams.

Better Understanding Leads to Better Decisions

Across communities, decisions about housing, workforce, small business, and investment are made every day.

Many decision-makers lack a clear understanding of how their local economy works.

This results not from lack of effort—but lack of shared understanding.

Everydaynomics addresses this gap by building economic understanding of place.

Building this kind of shared understanding requires intentional investment.

Investment is structured based on
cohort size, delivery format, and program design.

Larger cohorts benefit from scaled pricing.

Final investment confirmed based on program design.

The Core Everydaynomics® Program

A structured, guided learning experience designed to help participants understand and apply community economics in real-world settings.

Program Structure (26 Total Hours)

12 hours — On-demand learning
Self-paced video modules covering the foundations of the community economy
12 hours — Live virtual review sessions
One-hour guided sessions per module to deepen understanding, review concepts, and support application
2 hours — Presentation & certificationPresentation of your Community Economic Profile (CEP) and recognition as a Community Economist

Designed for People Working in Communities

Local government leaders and staff
Economic development professionals
Nonprofit organizations
Educators and students
Business leaders and entrepreneurs
Engaged residents

No economics background is required.

Unit I: Introduction to Community Economics

You’ll learn key definitions and terminology used in community economics, along with unique intersections with agriculture, cooperative extension, economics, and environmental resilience. You’ll learn about logic models and the wealth-creation/wealth-building approach to community economics, and gain mastery of tools such as community impact assessment, cross-sectional, and time-series data analysis.

Module 1. Understanding Your Local Economy
Module 2. Is Your Community or Village Being Strategic?
Module 3. Condition and Performance of Your Local Economy

Unit II. Local Engines of Growth and Development

You’ll be able to identify local strengths and local/regional market opportunities by understanding the industry structure and occupation mix of your community. You’ll learn how anchor institutions like HBCUs and cooperatives can be local engines of economic mobility, growth, and development. Using local farms and food systems as the example, you will learn about supply chains, value chains, and location quotients.

Module 4. Understanding Local Supply, Demand, and Industrial Structure
Module 5. Identifying Local Strengths
Module 6. Identifying Market Opportunities

Unit III: Keeping Wealth, Income and Jobs Local

You’ll learn how to identify exporting and importing industries, determine the competitiveness of local farms/firms, and their capacity to meet local and nonlocal demand. You’ll learn about industry and occupation clusters and whether or not your community is ready for the knowledge economy and innovation by understanding how to interpret your community’s innovation index.

Module 7. Exporting and Importing Industries
Module 8. Cluster Mapping
Module 9. Your Community’s Innovation Capacity

Unit IV: Telling Your Community's Economic Story

You’ll learn how to tell your community’s economic story by understanding economic impact, identifying your at-risk populations and neighborhoods, and examining public spending (such as the Farm Bill and federal commissions and authorities). You’ll be exposed to economic impact analysis and GIS spatial analysis.

Module 10. Measuring impact
Module 11. At-risk populations and neighborhoods
Module 12. Public spending

Unit V: Presentation and Certification

For groups of 30 or more, you’ll present your Community Economists Plan (CEP) for your community and receive your certification as a Community Economist and a graduate of the Institute.

Become a Community Economist. Strengthen Your Community.

15 Hours On-Demand Virtual Recorded Training
The Core Everydaynomics™ Program
1-Page Community Economists Plan (CEP)
Community Economist Certificate With Specialization in Farm Economics
Live Office Hours via Zoom only for groups of 30 or more
Presentation and Graduation Ceremony only for groups of 30 or more

12 Hours Virtual Recorded Training
The Core Everydaynomics™ Program
1-Page Community Economists Plan (CEP)
Community Economists Certificate
Live Office Hours via Zoom only for groups of 30 or more
Presentation and Graduation Ceremony only for groups of 30 or more

Everydaynomics®

Building Economic Understanding of Place

Professional Certificate Program

Better Understanding.
Better Decisions.
Stronger Communities.

Helping organizations and leaders build a clear understanding of how their community economy works—so they can make better decisions that strengthen communities.

Designed for organizations enrolling cohorts of 15 or more Investment starts at $2,500 per participant

A Practical Way to Understand Your Community Economy

Better Understanding Leads to Better Decisions