Better Understanding.
Better Decisions.
Stronger Communities.

Helping organizations and leaders build a clear understanding of how their community economy works—so they can make better decisions that strengthen communities.

Designed for organizations enrolling cohorts of 10 or more Investment starts at $2,500 per participant

A Practical Way to Understand Your Community Economy

Everydaynomics® is a practical framework for building economic understanding of place—helping people understand how their local economy actually works.

At its core is the concept of the community economy: the network of relationships, resources, institutions, and decisions that shape how a place functions over time.

Participants develop the perspective of community economists.

Designed for organizations seeking shared understanding across teams.

Better Understanding Leads to Better Decisions

Across communities, decisions about housing, workforce, small business, and investment are made every day.

Many decision-makers lack a clear understanding of how their local economy works.

This results not from lack of effort—but lack of shared understanding.

Everydaynomics addresses this gap by building economic understanding of place.

Building this kind of shared understanding requires intentional investment.

Tell us a bit about your organization and we will provide a customized proposal for your team.

Programs are designed for organizations enrolling 10 or more participants
Starting at $2,500 per participant

No Obligation • Response Within 48 Hours

The Core Everydaynomics® Program

A structured, guided learning experience designed to help participants understand and apply community economics in real-world settings.

Program Structure (26 Total Hours)

12 hours — On-demand learning
Self-paced video modules covering the foundations of the community economy
12 hours — Live virtual review sessions
One-hour guided sessions per module to deepen understanding, review concepts, and support application
2 hours — Presentation & certificationPresentation of your Community Economic Profile (CEP) and recognition as a Community Economist

Designed for those working to strengthen their communities - No economics background is required.

Local government leaders and staff
Community leaders and engaged residents
Extension and economic development professionals
Nonprofit and faith-based organizations
Educators and students
Business leaders and entrepreneurs

No economics background is required.

Unit I: Introduction to Community Economics

You develop a clear understanding of the core concepts, definitions, and frameworks that shape how community economies function. You learn to interpret key economic indicators and apply tools such as logic models, community impact assessment, and data analysis to better understand the condition and performance of your local economy.

Module 1 — Understanding Your Community Economy
Purpose: Helps you understand how the different parts of your community economy connect and produce outcomes by organizing resources, activities, outputs, and outcomes.

Module 2 — Is Your Community or Village Being Strategic?
Purpose: Helps you assess whether your community is strategically positioned for resilience and whether decisions and investments align with community goals and priorities.

Module 3 — Condition and Performance of Your Local Economy
Purpose: Helps you understand the current condition of your local economy and how it has changed over time.

Unit II. Local Engines of Growth and Development

You identify the strengths, industries, and institutions that drive economic activity in your community. By analyzing industry structure, occupation mix, and market opportunities, you develop the ability to recognize where and how your community can grow and create economic opportunities.

Module 4 — Industrial Structures, Demand and Supply
Purpose: Helps you understand how your local economy is structured across industries and occupations—and how that structure shapes opportunity, resilience, and workforce needs.

Module 5 — Identifying Local Strengths
Purpose: Helps you identify anchor institutions and enterprises, including farms, that serve as stable sources of local strength.

Module 6 — Identifying Market Opportunities
Purpose: Helps you identify market opportunities for products or services while advancing individual interests and building rooted local and regional economic value.

Unit III: Keeping Wealth, Income and Jobs Local

You analyze how income, jobs, and economic value flow into and out of your community. By identifying exporting and importing industries, understanding clusters, and assessing innovation capacity, you develop the ability to strengthen local competitiveness and retain more local wealth.

Module 7 — Exporting and Importing Industries
Purpose: Helps you understand which industries bring income into your community, which goods and services are imported, and where economic opportunity comes from.

Module 8 — Cluster Mapping
Purpose: Helps you understand how industries and occupations group into clusters that shape competitiveness, local services, jobs, wages, and workforce alignment.

Module 9 — Your Community’s Innovation Capacity
Purpose: Helps you assess your community’s long-term economic adaptability through measures of innovation, business activity, productivity, and economic well-being.

Unit IV: Telling Your Community's Economic Story

You develop the ability to clearly interpret and communicate how your community economy works. By analyzing economic impact, identifying at-risk populations and neighborhoods, and examining public spending, you gain the tools to tell a compelling, data-informed story that supports better decision-making.

Module 10 — Measuring Impact
Purpose: Helps you understand how spending by businesses, institutions, projects, or events creates ripple effects across jobs, income, and local economic activity.

Module 11 — At-Risk Populations and Neighborhoods
Purpose: Helps you identify populations facing economic risk and neighborhoods where residents may face greater economic or environmental challenges.

Module 12 — Public Spending and Your Role As Community Economist
Purpose: Helps you understand how public spending shapes the local economy and how your role as a Community Economist can help inform better decisions.

Unit V: Presentation and Certification

The Community Economic Profile (CEP) is the culminating experience of the program, bringing together everything you’ve learned to develop a clear, structured understanding of how your community economy works. By analyzing how resources, industries, and opportunities interact, you identify key insights and opportunities to make more informed decisions that strengthen your community. The CEP becomes a practical tool you can share with others to build understanding and inform decision-making in your role as a Community Economist. You will present your CEP and be recognized as a certified Community Economist.

Become a Community Economist. Strengthen Your Community.

15 Hours On-Demand Virtual Recorded Training
The Core Everydaynomics™ Program
1-Page Community Economists Plan (CEP)
Community Economist Certificate With Specialization in Farm Economics
Live Office Hours via Zoom only for groups of 30 or more
Presentation and Graduation Ceremony only for groups of 30 or more

12 Hours Virtual Recorded Training
The Core Everydaynomics™ Program
1-Page Community Economists Plan (CEP)
Community Economists Certificate
Live Office Hours via Zoom only for groups of 30 or more
Presentation and Graduation Ceremony only for groups of 30 or more

Everydaynomics®

Building Economic Understanding of Place

Professional Certificate Program

Better Understanding.
Better Decisions.
Stronger Communities.

Helping organizations and leaders build a clear understanding of how their community economy works—so they can make better decisions that strengthen communities.

Designed for organizations enrolling cohorts of 10 or more Investment starts at $2,500 per participant

A Practical Way to Understand Your Community Economy

Better Understanding Leads to Better Decisions